Why they trust you
"I spent eight years as CFO at two venture-backed fintechs before I wrote a single newsletter issue. I publish unit-economics breakdowns with the underlying spreadsheets attached, and I refuse undisclosed paid placements. My readers are operators who can spot consulting talk in two paragraphs — the writing has to earn their attention every week."
Topic authority
B2B FintechSaaS PricingGrowth & PLG
Founder JourneyProduct ManagementMarketing & GTM
Topic ownership · B2B fintech unit economics and SaaS pricing strategy
Trust signals
- Ex-CFO at two Series B fintechs. Newsletter cited in The Information and Stratechery. Spoke at SaaStr Annual 2024 on pricing teardown methodology.
Audience profile
FoundersFinance LeadersProduct Managers
SeniorityMostly senior (C-suite / VP / Director)
Company typeScale-ups (Series C+)
North AmericaEuropeSoutheast Asia
Audience per platform
Substack
5K–25K
High
LinkedIn
25K–100K
Medium
X / Twitter
5K–25K
Medium
Syndication signals
Gets shared in other newslettersGets cited in mediaGets cited in AI answers
Content tone
AnalyticalOperator-focusedResearch-driven
Network position
YC AlumniSaaStrDomain-specific Slack or Discord
Collaborators · Patrick McKenzie, Lenny Rachitsky, Packy McCormick
StripeMercuryRampBrexPilot